Friday, May 29, 2009

Microsoft's 'Bing' for internet search

To assert its presence in the internet search space, Microsoft has come up with 'Bing'- a new search service that promises to help customers make better decisions.

The software giant's latest foray into internet search arena comes after many attempts to challenge the dominance of Google.

Bing would go live on June 3, Microsoft said in a statement.

Terming it as a 'Decision Engine', the firm noted the new search service would help customers to make better decisions.

Bing would initially focus on four key areas: "making a purchase decision, planning a trip, researching a health condition or finding a local business".

The software major is yet to make a mark in the internet search space and has lost ground to main competitors Google and Yahoo!.

Microsoft's Chief Executive Officer Steve Ballmer feels that today's search do a decent job of finding information but don't do a "very good job" of enabling people to make use the information they find.

"Bing is an important first step forward in our long term effort to deliver innovations in search that enable people to find information quickly and use the information... (to) make smart decisions".