Friday, May 15, 2009

Amazon Lets Bloggers Publish to the Kindle

Amazon has decided to allow all bloggers to publish their blogs to the Kindle and charge users for reading their content on the popular e-book reader.

Kindle delivers not just books and newspapers but also blogs. So far, Amazon has offered a limited selection of blogs on the device. But now it is democratizing the platform.

Any blogger can sign up for the company’s ‘Kindle Publishing for Blogs‘ beta program and set up an account to participate. Bloggers just have to made their feed available to Amazon’s website and the company will translate it into a Kindle friendly format.

Amazon hasn’t made clear how much bloggers can charge for their blogs but it will split revenue from the subscriptions with the individual publishers. Currently most blogs on the Kindle charge $2 for subscription. Amazon has said individual publishers will get 30 percent of the revenue, with 70 percent going to the company.

Unless Amazon can drop the price of blogs subscription to a few cents, it is not clear why users would pay to read individual blogs on the Kindle that they can otherwise access for free through their computers or smartphones. Would you pay to read a blog on the Kindle? Tell us in the comments.

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