Saturday, May 02, 2009

Apple tops J.D. Power's list for smart phone customer satisfaction

It's easy to be blasé about Apple winning another yet award for the iPhone, but happy customers are never something to take for granted.

And that why it's good news that research company J.D. Power and Associates on Thursday ranked Apple number one among manufacturers of smart phones. In its 2009 Wireless Consumer Smartphone Customer Satisfaction Study - Volume 1, J.D gave Apple 791 points out of 1,000, 40 points ahead of the industry average, and 19 points ahead of LG, Apple closest competitor. Research in Motion, maker of the BlackBerry smart phones, scored 739 points.

The study lists the key factors for residential smart phone owners were ease of operation (30 per cent), operating system (22 per cent), features (21 per cent), physical design (18 per cent), and battery function (9 per cent).

J.D. Power also found that smart phone users reported sending and receiving an average of 17 e-mails per day using their phones, and 82 per cent of owners said they regularly use personal information management features such as address books and to-do lists to stay better organised.

The company conducted its study between July and December 2008, with 2,648 smart phone users who have owned their phone for less than two years.

In November 2008, J.D. Power also ranked Apple number one among business smart phone users.

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