Social media has become a popular medium nowadays. Not only is it a source of entertainment for most people, it is also the newest strategy for acquiring customers for businesses. And with hot new tools like Twitter, social media marketing has only become more progressive and popular!
Twitter is a free online social networking and micro-blogging application which gives its users the ability to send updates (up to 140 characters) called “tweets” to people who are following them on Twitter in their profile. The users, who have subscribed to tweets, are known as followers. Senders can restrict or allow anybody to access tweets. So what you have here is a publishing tool that can be either public or private. Users can send and receive tweets through different mediums like IM, cell phones and the web or external applications. The service is free to use over the Internet, but for SMS, service providers may charge fees.
Twitter is a service for friends, family, and business associates to communicate and exchange anything on twitter without any boundaries. In Twitter, even the most ordinary updates about your life can be pretty exciting. If used correctly and efficiently twitter is a great marketing tool from business perspective. Send out a tweet like "Have some breaking news you want to get out quickly?” Update your blog or web site and lets other aware about it instantly with a Tweet. You can promote your projects, books, movies, or whatever by offering a free download or showing a preview? Send out a Tweet with a URL to the free download.
Moreover twitter offers a great functionality which connects your blog and a Twitter Page through RSS feed of the blog. This functionality is known as "Twitter Feed". With the help of this, your Twitter page gets updated each time you add new content to your blog.
Much like how blogging has become a staple for today’s society, Twitter and “twittering” is on the same path to becoming ingrained in today’s culture despite only being around for less than two years. So simple in its execution yet powerful in the marketing opportunities, it offers ease of use. Twitter is one of the top web technologies to gain worldwide prominence.
Twitter puts you in control and becomes a modern antidote to information overload.
