The world of social media seems to be getting smaller and smaller, and in an effort to consolidate networking outlets, Yahoo announced Tuesday a partnership with Twitter to integrate the microblogging site's feeds into its various online properties.
You will now be able to access your personal Twitter feeds across Yahoo's products and properties, including the homepage, Yahoo Mail, Yahoo Sports and others.
The Internet giant has joined hands with the micro blogging website to bring real-time Twitter content on Yahoo services like Profiles, Search etc. The best part here is that all Yahoo Account holders would be able to send Twitter updates without leaving the respective Yahoo services. For example, users would be able to view and reply to Twitter updates from Yahoo Mail itself.
The deal means that Yahoo!'s more than 600 million users around the world will now be able to update all of their social networks in one simple step. For example, anyone with a Yahoo! ID can check their e-mail and news and also access and update their Twitter feeds through any one of these channels, which allows them to stay even more up-to-the-date with both information and people.
Yahoo! users can now see real-time public Twitter updates on a variety of topics while browsing Yahoo's news, finance, sports and entertainment sites, something Yahoo says will "drive deeper user engagement and create new and compelling opportunities for developers, advertisers and publishers."
For Twitter, the Yahoo partnership will expand the reach of its real time updates and demonstrate the value of its service in new settings.
"The information in one single tweet can travel light-years farther with this Yahoo! integration," Twitter cofounder Biz Stone said in a Tuesday blog post. "Tweets in more places brings relevance where and when you need it most."
Yahoo will also have access to the Twitter service known as "Firehose," which is "a full feed of public tweets sent to Twitter and our partners every second of every day from all around the world," Stone wrote in the blog post.
Yahoo's Twitter integration deal comprises of three key areas:
Access Twitter feeds from anywhere in Yahoo:
People will be able to access their Tweets across Yahoo's many products and properties, including the homepage, Yahoo Mail, Yahoo Sports, and others, letting them check in more easily on what's happening with the people and things they care about while on Yahoo.
Send Twitter updates from Yahoo:
People will be able to update their Twitter status and share content from Yahoo in their Twitter stream, so they can easily share their Yahoo experiences with their friends and followers on Twitter.
Real-time public Twitter updates in Search and other Media properties
Yahoo Search, News, Finance, Entertainment and Sports wills how real-time public Twitter updates across myriad topics.
Last August 2009, Yahoo announced integration of Social features in its Mail, Messenger and Search. This is yet another big day for Yahoo after its search deal with Microsoft got green signal last week. With this content-sharing partnership, Yahoo has leapfrogged Google and Microsoft's integration of Twitter in their Internet search only. We can now say that Yahoo has responded to Google Buzz in a different manner altogether.
