Thursday, February 04, 2010

Ovi Maps Navigation Downloaded 1 Million Times In First Week

Nokia is more than pleased with the take-up of the new Ovi Maps, announcing over 1 million downloads of the free sat-nav service in the first week.

The five most popular phones to get the service are the Nokia N97, N97 Mini, Nokia E72, Nokia 5800 XpressMusic and the new Nokia 5230 - even more impressive considering the N97 was a latecomer to the upgrade party.

Nokia's Executive Vice President Anssi Vanjoki was suitably elated with the rapid take-up:

" This is great news for our 3rd party application developers. Within a matter of days there is an installed base of more than 1 million active users all potentially hungry for new and innovative location-aware apps.

When we announced free walk & drive navigation we knew it would be a game-changer. The number of people now using their Nokia for navigation, and as a result looking for more location-aware software, is growing faster than even we predicted."

Bringing free turn-by-turn navigation to Symbian phones has been an interesting move for Nokia, both putting their handsets within striking distance of dedicated GPS devices at an attractive price-point, as well as re-invigorating interest in Symbian as a legitimate platform for developers.