Thursday, February 25, 2010

Blackberry Can Now Read E-Books

Amazon says that demand from users led to the development of a software e-reader for BlackBerry.Amazon launched on Thursday (18/02/2010) an application for BlackBerry Kindle. Thus, users of smartphones from Research In Motion (RIM) now have the functionality to read digital books purchased by Amazon’s online store, and synchronize them with the reader Kindle and other devices that support the e-book.

With the launch of the BlackBerry line joins the iPhone and iPod Touch that already have the application. The software also is available for Windows PCs. Amazon has plans to take the same product for Mac and the newly launched iPad.

Electronic books purchased by Amazon’s site can be downloaded to the Kindle via the wireless technology Whispersync. By launching applications Kindle, Amazon paves a way to sell as many books as possible. According to the company, the idea of bringing the application to BlackBerry refers only to meet user demand.

“Since the launch of the iPhone application last year, customers have asked us to provide similar experiences for BlackBerry line, and today we offer this,” said Ian Freed, vice president of Amazon Kindle in a statement.

According to The New York Times Amazon’s 420 thousand e-books available, including 102 of the 112 best-seller. How to use Amazon technology copyright protection itself, the store has less than half of electronic books available on competitors such as Sony and Barnes & Noble, which support a standard e-book open.

Still, the Kindle leads off with the market for e-reader. In presenting the results of the fourth fiscal quarter, last month, the chief executive of Amazon, Jeff Bezos, said that for every ten physical books sold, he sold six e-books.