Now Tweet Using Yahoo Services

The world of social media seems to be getting smaller and smaller, and in an effort to consolidate networking outlets, Yahoo announced Tuesday a partnership with Twitter to integrate the microblogging site's feeds into its various online properties.

You will now be able to access your personal Twitter feeds across Yahoo's products and properties, including the homepage, Yahoo Mail, Yahoo Sports and others.

The Internet giant has joined hands with the micro blogging website to bring real-time Twitter content on Yahoo services like Profiles, Search etc. The best part here is that all Yahoo Account holders would be able to send Twitter updates without leaving the respective Yahoo services. For example, users would be able to view and reply to Twitter updates from Yahoo Mail itself.

The deal means that Yahoo!'s more than 600 million users around the world will now be able to update all of their social networks in one simple step. For example, anyone with a Yahoo! ID can check their e-mail and news and also access and update their Twitter feeds through any one of these channels, which allows them to stay even more up-to-the-date with both information and people.

Yahoo! users can now see real-time public Twitter updates on a variety of topics while browsing Yahoo's news, finance, sports and entertainment sites, something Yahoo says will "drive deeper user engagement and create new and compelling opportunities for developers, advertisers and publishers."

For Twitter, the Yahoo partnership will expand the reach of its real time updates and demonstrate the value of its service in new settings.

"The information in one single tweet can travel light-years farther with this Yahoo! integration," Twitter cofounder Biz Stone said in a Tuesday blog post. "Tweets in more places brings relevance where and when you need it most."

Yahoo will also have access to the Twitter service known as "Firehose," which is "a full feed of public tweets sent to Twitter and our partners every second of every day from all around the world," Stone wrote in the blog post.

Yahoo's Twitter integration deal comprises of three key areas:

Access Twitter feeds from anywhere in Yahoo:
People will be able to access their Tweets across Yahoo's many products and properties, including the homepage, Yahoo Mail, Yahoo Sports, and others, letting them check in more easily on what's happening with the people and things they care about while on Yahoo.

Send Twitter updates from Yahoo:
People will be able to update their Twitter status and share content from Yahoo in their Twitter stream, so they can easily share their Yahoo experiences with their friends and followers on Twitter.

Real-time public Twitter updates in Search and other Media properties
Yahoo Search, News, Finance, Entertainment and Sports wills how real-time public Twitter updates across myriad topics.

Last August 2009, Yahoo announced integration of Social features in its Mail, Messenger and Search. This is yet another big day for Yahoo after its search deal with Microsoft got green signal last week. With this content-sharing partnership, Yahoo has leapfrogged Google and Microsoft's integration of Twitter in their Internet search only. We can now say that Yahoo has responded to Google Buzz in a different manner altogether.

Yahoo Puts Shopping API on the Clearance Rack

It’s time to start shopping around for another API to search for deals, prices and reviews. That it, if you use the Yahoo Shopping API (our Yahoo Shopping API profile). On March 11 Yahoo’s service will be discontinued, replaced by a “strategic partnership” that will leave developers sniffing for deals elsewhere.

The Yahoo Shopping team, to its credit, posted the news to developers with plenty of notice:

After careful consideration, we have decided to enter into a strategic partnership with PriceGrabber to power the Product Submit functionality of Yahoo! Shopping as of March 11, 2010. As a result of these changes, Yahoo! will no longer provide the Shopping Web Services API, including Shopping Results (the “Yahoo! Shopping Syndication Services”) to you as of March 11, 2010.

There is no way to even browse the API methods available to developers without contacting the PriceGrabber business development team. And, without a price listing, developers are left assuming the service is out of their price range. We have an email into the PriceGrabber team and will update if we hear back.


Source:http://blog.programmableweb.com/2010/01/11/yahoo-puts-shopping-api-on-the-clearance-rack/

Yahoo Users Take Control of Ads

Yahoo! released a beta version of a tool today (Ad Interest Manager) which enables consumers to see a summary of their online activity (interest areas) and make choices about their exposure to interest-based (read behavioral) advertising served from the Yahoo! Ad Network.

In addition to Ad Interest Manager showing users both Yahoo!'s educated guesses about their interests and a summary of those observations, the tool also provides a list of interest categories that Yahoo! has placed a user into and lets people turn those categories off (or opt out of interest-based ads entirely).



“Ads tailored to users’ interests make online experiences more compelling and user-focused, and the new tool Yahoo! is launching today will provide transparency into how Yahoo!’s interest-based advertising works,” said Yahoo! Vice President of Policy and Head of Privacy, Anne Toth.

Ad Interest Manager will clearly have an effect on display advertisers as well - the effect (good or bad) however is yet unknown. I would expect that through better targeting though, both groups will benefit from the offering.

“Yahoo! has long provided its users with products and services for free, thanks to a business model based almost entirely on advertising, and we’ve found that consumers are more likely to click on advertising that speaks directly to them and their interests,” said Yahoo! Vice President and General Manager of Display Advertising, David Zinman. “With the introduction of Ad Interest Manager, users can not only get a better understanding of how the process works, but they can also communicate better with Yahoo! and our advertisers about what most interests them.”

Source: http://www.websitemagazine.com

Yahoo And Microsoft Finalize Search Deal At Last

The long awaited and much talked about search deal between two of the internet’s oldest entities, Microsoft and Yahoo! has finally been cemented and all set to go into effect. This all new search deal is aimed at providing a stark competition to the search behemoth, Google. The deal was announced in the month of July this year and after a few months of negotiations has finally been signed off by both the parties.



The Microsoft-Yahoo! deal will now face its biggest adversary, the federal regulators. If and when the deal’s terms are cleared by the federal agency, Microsoft will begin powering Yahoo’s search engine by the middle of the year 2010. The search was proposed after a long standing acquisition battle last year, when Microsoft tried to buy out Yahoo! For $47.5 billion.

However, both companies later resolved their differences to unite in their fight against Google’s ever increasing dominance over the internet. As of now, Yahoo’s search service rank second in the world, after Google’s, which is in the first place and Microsoft Bing has attained the third spot. Even, with this alliance between these two major players, many analysts still believe, that its going to take a lot of innovation and dedicated efforts for these firms to give a competition to Google, a name that has now become synonymous with virtually every aspect of the online world.

Source:http://trendsupdates.com/yahoo-and-microsoft-finalize-search-deal-at-last/

Yahoo Launches A Twitter Lookalike Microblogging Service

Yahoo, which is already not doing very well in the tech market, has finally taken the first step towards improving its situation. The giant has directly challenged the current favorite of netizens – Twitter and launched a microblogging platform called Yahoo Meme.

Yahoo had previously launched a Portuguese language micro-blogging product, Yahoo Meme, which was obviously similar to Twitter and Tumblr. Yahoo Meme is currently in an invite-only mode. Once the account is created after receiving invitation, users get a blank blog for micro-sharing text, images, music, videos or mash up of all these things.

Registration is quite simple. You will get a Meme URL based on Username like http://meme.yahoo.com/Username. It is similar to Twitter and Facebook Username URLs.

The setting panel of Meme has very less options like Meme title, 100 character Description, avatar/photo and notifications. Meme also offers page layout customization with Themes. On the Meme page, users can post text, photos, videos and all together for sharing with other users. Just like Twitter and Tumblr users do, Meme users can search for other users using the Find option on the top of the page and Follow them to receive their Meme updates.

More Story :http://techie-buzz.com/