Monday, December 28, 2009

Kindle becomes most gifted Amazon item ever

The post-Christmas annual statement by has revealed that its Kindle e-book has become the most-gifted Amazon item ever this Christmas.

Reportedly, the e-book sales have outnumbered the sale of real books, and 9.5 million Kindle e-books were ordered on Dec. 14, which amounts to 110 e-books being ordered every second.

Jeff Bezos, the chief executive officer and founder of Amazon says, “We are grateful to our customers for making Kindle the most gifted item ever in our history.”

“The Kindle Store includes over 390,000 books and the largest selections of the most popular books people want to read, including New York Times Best Sellers and New Releases,” he adds.

E-books are very affordable and also cheaper than real books. Market analysts are assuming a further dip in the prices, now that Barnes & Noble's competing Nook e-reader is also in the market.

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