Monday, October 20, 2008

Whats New in Google and Yahoo Advertising ?

Google released the AdWords display ad builder, which lets you create professional-looking display ads in AdWords without needing to hire a designer or start from scratch. If you've wanted to expand beyond your text ad campaigns, or if you've been looking for an easier way to build display ads, this tool can help.

This new tool lets you create customized display ads with your own text, images, and logo. You can also change colors and backgrounds. The tool can create ads to fit all possible placements across the Google content network, including video and game placements. The display ad builder is available now to all advertisers in the U.S. and Canada.

In another effort to make Adversiitng easy for users, Yahoo also announced the launch of APT, its new digital advertising platform.

Calling the system a "transformative development” in online advertising, APT hopes to streamline the ad buying process across multiple accounts and publishers. The new web-based platform enables selling of ad inventory across Yahoo's network of publishers, advertisers, ad networks, and agencies in a single interface.