Saturday, March 14, 2009

RIM to open applications store within a month

Very soon just within a month, we will be getting the news that Research In Motion Ltd. has launched the online applications store for its Black Berry phones which will intensify competition with Apple Inc. for consumers.

It is expected that Black Berry App World will start offering games, networking software and music applications, within the month. RIM had initially said the store would be available in March. User friendly programs which will be easily accessible are being made by RIM so as to move ahead of the business users which make up the bulk of its customer base. Most of the world’s biggest banks and securities have cut more than 260,000 jobs since July 2007 so as to manage the bottomless economic slump activated by the fall of supreme mortgage market.

Behind a successful device there is not only the hardware but software too. All the users have this query in mind that “What are you going to do for me beyond the actual device to make it more interesting?"

With the help of this device you will be able to download applications for a fee by EBay Inc.'s Paypal site. According to Milanesi in Las Vegas, RIM may make the store public on April 1 at CTLA.

RIM shares had fallen down since last year by approx 58%. It is expected that this year sales growth of handsets with Web and e-mail functions will slow to 8.9% which is according to IDC, one-third the rapidity of the year 2008. Yet it is expected that the fragment will perform better than the total mobile-phone market, which will contract for the first time since 2001.

Mostly all the consumers are paying out less because the recession is deepening, with the World Bank predicting the global economy may shrink for the first time since World War II.

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