Wednesday, November 04, 2009

The New MSN Homepage Unveiled

See what MSN Corporate Vice President Erik Jorgensen has to say about it.

Today is an exciting day for our team at MSN because we unveiled the most significant redesign our homepage has seen in over a decade. We spent thousands of hours talking with customers; testing hundreds of ideas; experimenting around the world and carefully evaluating what our users want, and don’t want - to deliver a homepage that is designed to be the best homepage on the Web. We hope you’ll agree.

In our conversations with customers, we consistently heard that you want less clutter, easier access to the information & services you care about, and powerful search integration to help you make decisions faster. So, we started from scratch to cut the clutter on our homepage and reduced the amount of links by 50%. There’s also a simplified navigation across news, entertainment, sports, money, and lifestyle that lets you drill into information topics that interest you, without being overwhelming.

Local information from your neighborhood is important to you and so is high quality, in-line video – so we offer both, right on the homepage. And, you told us you want the latest information not only from your favorite sources, but also from your friends, and the breadth of the Web – so we now offer convenient access to Facebook, Twitter, & Windows Live services and the most powerful search experience on the Web from Bing, empowering you to make more informed, faster decisions. And this is just the beginning - keep visiting our blog for more MSN news in the coming weeks.

The simple, uncluttered environment of our new homepage also affords an advertising opportunity, unlike anything we’ve offered before. Advertisers can create a conversation with customers through engaging, high-performing, rich-media advertising campaigns and know their message will resonate. Advertisers who have seen early previews of the site love the new design and the new ad opportunities have been well received. You’ll see more on this in the coming months.

The new homepage will begin rolling out tomorrow and become widely available to over 100 million U.S. customers early next year. We didn't have a renowned director or cinematographer handy, but we did have a tripod, so U.S. Executive Producer Scott Moore and I did a video that will give you a little more information about the new MSN.