Monday, November 30, 2009

How to Grab Your Share of Publicity?

Every business need publicity whether it is exclusively online, a brick-and-mortar store or a coalition of both. You need to educate and inform the consumers about your products and services. Publicity, whether online, print or broadcast, mirrors visibility worth thousands of dollars. It lets you get the desired results and profits that you aimed for earlier. How do you earn the required publicity? There are number of things that your can do to get the publicity. Some of them includes : -
  1. Writing powerful Press Releases : - An informative press release describing all the uses and benefits of using or hiring your products and services is a sure shot way to desired publicity. This is a low cost formula which don't require much time and effort. You can write it of your own or can hire a professional for a strong impact. Press releases are special announcements for enhancing public relations and they let the public know about new developments within a company. Therefore, if you are going to update a site, launch a brand new product, or you are giving away a freebie, this is a great and established way to easily spread the word out there.

  2. Enticing Freebies : - Offering freebies is an easy way to get publicity and to bring in potential customers. It's a sure way to get publicity. Also you can write a press release informing people about the new things you are offering.

  3. Savvy social networking. LinkedIn, Facebook and Twitter are ubiquitous names on the Internet. These social networking sites can prove a helpful tool for marketing if you use them suitably to develop and nurture business relationships. Though this strategy takes a lot of time and effort, you need to be particular about your objectives. You can't show up occasionally and expect results.

  4. Respond to breaking news. Google offers a free service that functions like a media clipping service. It scrutinizes the web and Google News database, then sends you an e-mail as soon as something you're interested in appears in the search results. The e-mail will include the web site address, so you can see where and how your topic is mentioned. It works for any industry.

Good publicity doesn't just happen. You need to spread the word about your unique services or product. Otherwise, it is of no use to anyone if the users are not aware of the uses and benefits. You need to do something every day to publicize your business. Ask industry newsletters and local papers for their editorial calendars or offer to be a guest on local radio shows. Create short videos for YouTube. The possibilities are only limited by your imagination.