Saturday, November 28, 2009

BlackBerry Bold 9700 finally on sale in Telstra

RIM's long awaited Bold 9700 has finally arrived in the Christmas season to compete with other smar-phones available in the market. The Blackberry Blod 9700 adorns the similar look and feel except being pretty smaller than the original. It is available from today on the Telstra Next G network from Telstra Shops, dealers and online.

The successor to last year's Bold 9000, the new device sports the latest BlackBerry 5.0 operating system. The companion to the Bold 9000, it comes with added capabilities such as 3G HSDPA support and an optical trackpad.

It also features an optical trackpad below the screen which acts like a laptop touchpad in certain applications, such as the web browser. Also it comes in a lightweight package. The optical trackpad allows you to glide your finger across a trackpad square, as opposed to having to roll around the trackball, originally launched with the BlackBerry Pearl and seen as its white glowing “pearl” at the time.
Research in Motion (RIM) recently informed it has included support for the Mac OS X operating system in the BlackBerry Bold 9700. The phone will be available on an $85 per month plan over 24-months. Rival merged carriers, 3 and Vodafone, are set to release the handset on December 2.

Telstra’s Executive Director of Product Management, Ross Fielding, anticipated the 9700 a winner with business customers and consumers given the Bold 9000’s growing popularity.

For consumers, Fielding suggested that: “Consumers are demonstrating a real appetite for smartphones and we think the BlackBerry Bold 9700 will be popular with these customers. BlackBerry’s seamless email on-the-go experience and the ability to personalise each phone by downloading and running a range of social media applications like Facebook and Uber Twitter are amongst the features we expect will appeal most to consumers.”

For business users, Fielding informed that: “Lighter and more powerful, the new Blackberry 9700 has a full keyboard and push email service which will help customers stay connected to their email, office calendar and the mobile internet. Teamed with Telstra’s Next G network it provides outstanding smartphone performance in more places.”

“A premium finish and a high build quality are carried across to the new model. Battery life continues to be outstanding giving customers the range they need to stay connected on longer trips.”