Tuesday, September 15, 2009

Nokia Acquires Plum Assets

Espoo, Finland-headquartered Nokia Inc has announced the acquisition of certain assets of Plum Ventures, Inc. These assets will help complement Nokia’s Social Location services.

Plum Ventures Inc is a privately-held company headquartered in San Francisco, with another office in Boston, Massachusetts. The company has funding from Vulcan Capital and Levensohn Venture Partners, whose representatives are on its board of directors. The company is in the business of developing cloud-based social media sharing and messaging service for private groups. The company’s products enable websites to install community-oriented pages where visitors can stay connected with each other by sharing and discussing content from the site, the greater web or their on computers, without leaving the site. In the long run helps visitors to turn into engaged, active users.

Plum’s platform has features such as Group builder, which adds the social hub to the site that can be customized; a topical directory that can be created by the site owner and the visitors, a widgets library that allows group activity to be displayed throughout the site, and also integrates user accounts into one single sign-in. Some of these features will be made us of by Nokia in its own services.

Plum Ventures was cofounded by Hans Peter Brondmo and Margaret Olson. The company is presently manned by about 10 employees.