Monday, April 06, 2009

Google Android and the threat to Apple’s iPhone

The recent CTIA 2009 focused a lot on new App Stores and application development. This latest wireless event reminded us that the future of phones is all about applications and how the brands want to cash in on this area of business.

Apple’s (NASDAQ:AAPL) App Store success gave the other brands a kick in the backside to play catch up, then at CTIA we heard about new app stores coming to life.

From BlackBerry App World to Samsung adding connected apps to TouchWiz, and Palm Pre developers invited to create applications to Verizon Wireless opening an App Store. Everyone wants to get into the mobile app business.

Apple showed everyone how it should be done, but how does it compare to the BlackBerry (RIMM) Mobile App World? The Apple iPhone is really just one phone that has made a lot of money out of applications with some help from iPod Touch users.

Google (NASDAQ:GOOG) Android is a threat to Apple’s iPhone, but how much of a threat is debatable, thanks to Apple having its foot well in the door with mobile apps. Although the Android operating system will be found on many phones and many brands.

This gives users more choice if they prefer a wide range of phones and great applications.

Who will win the biggest market share of the mobile application business? This is where the real battle is.