It wouldn't be wrong to say at all that Google has pulled up its socks to soar above its competitors. That's why it recently unwrapped its new updated look, apart from unveiling Plus One, the Plus social network and the recent PageRank update. Speculations are strong that Google is planning to unveil a social network via Google+. It is unsure whether this strategy of Google will work or not.
One thing is absolutely clear that Google is aiming at taking over the popularity of Face book and become the big social players themselves. Though Google refuses to admit it, but insiders have said that the project is even called “Googbook” internally.
Before Facebook had taken over, it was Google's Orkut which used to triumph its music on web. But Google has pretty much information regarding the visitors on orkut, who can now acquire their own social opinions called +1 which helps quality websites climb up the pages. But practically seeing, it should not act as a hurdle for highly successful Facebook. Though Google+ has got an excellent response from everywhere, at the end of the day, its about an individual's own choice. Those who are addicted to FB will still remain its fan.
Also it would be hard for anyone to give up over 500 friends and 1000 tagged pics just to switch over to some other social site, even if benefits are larger. However, lets not conclude that Google+ wont have any following. One can have two accounts on different social networking sites. Apart from this, Google+ does offer quite a lot of attractive features like connections not requiring to be two-way, eradicating any clutter from people you don’t actually care about in your stream. Apart from this, it will be pretty amazing to watch how Google advertises with the aim of showing Facebook stars in daytime. But there still lies a possibility that once the initial excitement fades out, Facebook might prevail again.
Now let us give the comparison between Google and FB a backseat and rather talk about the innovative features of Google+. Overall, it's a very simple interface, notifications are great, interactions like hanging out voice chat etc are commendable. As of now, its on BETA, but it wouldn't be wrong to say that the version is much better than many other unveiled by Google in past.
Showing posts with label Social media marketing. Show all posts
Showing posts with label Social media marketing. Show all posts
Friday, July 08, 2011
Google Trying to Take Over FB with Google+
Thursday, March 04, 2010
Buzz Around Google Buzz
Google, following the footsteps of social media giants Facebook and Twitter, introduced its new social media feature, Google Buzz on Feb 9, 2010. It is a fully open and distributed platform for conversations. Much like Twitter and Facebook, Google Buzz allows space for the expression of thought. Twitter, however, places a limit on length, allowing a mere 140 characters at most. And while Facebook is wildly popular among all ages groups, its interface is confusing to many new users. It is a fully open and distributed platform for conversations.
Google Buzz has opened a new door in the realm of public relations possibilities. The most preferred advantage of Google Buzz is its ease of access. Moreover, automatically connecting it to the users gmail contacts is the incomparable way to connect the users to their friends. This eliminates the lack-of-network issue that users encounter when they first sign on to a social networking site.
Google has taken social media a step further and created the perfect blend of the two. Buzz is not a Facebook killer as, the latter offers a complete integrated platform to share updates, pictures, videos, games, maps, etc. with a network built on family and friends.
There are speculations that Buzz will not pose a threat for Twitter too. Twitter is a non-symmetric network used to access and broadcast information, to establish new connections, to chat, and to freely blab about anything. Twitter users listen and tweet to an audience that has a very small overlap, if any, with their Gmail address books. Similarly, this audience is mostly disjoint from their Facebook friends. Thus unless one can convince family members, friends, acquaintances, and professional connections to all move to Gmail, Twitter users will keep using Twitter for its very purpose. That is not even considering how users consume tweets. Buzz has nothing like it, at least for now. And Twitter’s lightweight and open API has created one of the richest and most innovative ecosystem in social networks –the best is still to come.
In an interview with eWeek, Google’s Brad Horowitz stated, that Google’s vision was a place where all social services could come together, a place where people would discuss events, trends and engage in real conversation. “It’s not just status-casting. It’s not just checking in. It’s really meaningful interactions around meaningful topics within Buzz and it’s reaching the right audience and people are engaged. That kind of value proposition is I think unique to Buzz,” Horowitz added.
Buzz will fall somewhere in between Facebook and Twitter as it appeals to Gmail users who are unfamiliar to Twitter and find Facebook way too confusing. That is, of course, if Facebook’s future email service does not pick up any momentum, and if Twitter does not bring innovations to its platform. Then you can guess what will be left of Gmail’s Buzz.
Google Buzz has opened a new door in the realm of public relations possibilities. The most preferred advantage of Google Buzz is its ease of access. Moreover, automatically connecting it to the users gmail contacts is the incomparable way to connect the users to their friends. This eliminates the lack-of-network issue that users encounter when they first sign on to a social networking site.
Google has taken social media a step further and created the perfect blend of the two. Buzz is not a Facebook killer as, the latter offers a complete integrated platform to share updates, pictures, videos, games, maps, etc. with a network built on family and friends.
There are speculations that Buzz will not pose a threat for Twitter too. Twitter is a non-symmetric network used to access and broadcast information, to establish new connections, to chat, and to freely blab about anything. Twitter users listen and tweet to an audience that has a very small overlap, if any, with their Gmail address books. Similarly, this audience is mostly disjoint from their Facebook friends. Thus unless one can convince family members, friends, acquaintances, and professional connections to all move to Gmail, Twitter users will keep using Twitter for its very purpose. That is not even considering how users consume tweets. Buzz has nothing like it, at least for now. And Twitter’s lightweight and open API has created one of the richest and most innovative ecosystem in social networks –the best is still to come.
In an interview with eWeek, Google’s Brad Horowitz stated, that Google’s vision was a place where all social services could come together, a place where people would discuss events, trends and engage in real conversation. “It’s not just status-casting. It’s not just checking in. It’s really meaningful interactions around meaningful topics within Buzz and it’s reaching the right audience and people are engaged. That kind of value proposition is I think unique to Buzz,” Horowitz added.
Buzz will fall somewhere in between Facebook and Twitter as it appeals to Gmail users who are unfamiliar to Twitter and find Facebook way too confusing. That is, of course, if Facebook’s future email service does not pick up any momentum, and if Twitter does not bring innovations to its platform. Then you can guess what will be left of Gmail’s Buzz.
Wednesday, February 24, 2010
Will Twitter Roll Out an Advertising Platform?
Twitter’s long-awaited advertising platform was the subject of much speculation among bloggers on Tuesday. Twitter will roll out an official advertising platform, likely within the next month or so, one of the company’s executives told an advertising-industry conference, according to a report in Media Post.
Declining to confirm exactly when Twitter would release the platform, Anamitra Banerji, head of product management and monetization at Twitter, told MediaPost ...that "we are working on an ad platform, but it's only in the test phase." When asked how it would work, Banerji says it will be "explicitly clear that a sponsor paid for the ad," and it will be "relevant and useful, so the user doesn’t think of it as an ad."
As reported on tuesday, the company says they receive and distribute about 50 million tweets a day,, or about 600 Tweets every second, reaching a popularity almost as high as Facebook. With that kind of growth, it makes sense that the company would want to take advantage of that user base and provide advertisers with a way to reach and target them. What remains to be seen is how the service implements ads, and whether or not users revolt against the commercialization of their social network.
Declining to confirm exactly when Twitter would release the platform, Anamitra Banerji, head of product management and monetization at Twitter, told MediaPost ...that "we are working on an ad platform, but it's only in the test phase." When asked how it would work, Banerji says it will be "explicitly clear that a sponsor paid for the ad," and it will be "relevant and useful, so the user doesn’t think of it as an ad."
As reported on tuesday, the company says they receive and distribute about 50 million tweets a day,, or about 600 Tweets every second, reaching a popularity almost as high as Facebook. With that kind of growth, it makes sense that the company would want to take advantage of that user base and provide advertisers with a way to reach and target them. What remains to be seen is how the service implements ads, and whether or not users revolt against the commercialization of their social network.
Monday, December 21, 2009
Social Media Resolutions For 2010
A Guide on How to Create a Better Social Media Presence in 2010!
Social media is a vast field and comes with a plethora of issues to follow. Since 2010 is right around the corner, and you must be planning a new strategy for your social media marketing.
You can plan your resolutions in the social media style. The list to choose among the issues is endless, but here is a list of most important items to work on in social media in 2010. However, there is no immaculate answer in social media; each company is different, but each of these points can be adjusted for any company. It can also work as a guide on how to create a better social media presence in 2010!
1. Spend more on customer service : - So many problems could be diffused easily if companies would simply treat customers as they should. In today’s social life activities, word of mouth travels far and can truly influence users across the globe. By offering your products with excellent support and a pleasant experience, you will create brand advocates that will help you in case of emergency also.
2. Make a better effort to track conversation : - One of the toughest aspects of Social Media Marketing is tracking the conversations that are occurring in the market. Research and look out for a solution that will help you and your company achieve your social media targets. There are a number of good tracking systems on the market, the trick is to test drive them and see what will work for you. In addition to tracking mentions, tracking broad keywords and engaging customer who are looking for help can be a very profitable portion of your social media marketing campaign. When looking for tools, those that allow the archiving and exportation of data is something that can be a big help as you make your internal cause for social media.
3. Act proactive and work to protect your brand names : - Stop name squatters and others from hijacking your brand name and your trademarked term. Services like KnowEm allow you to reserve user names across hundreds of sites and prevent those from stealing your brand. Taking a few minutes and a few dollars now can save you a lot of time and money to get it back later, so get out there and protect your brand.
4. Create intelligible social media strategies & social media policies : - Most of the companies don't consider this as important than their other work and there is a lack of social media strategy and they are engaging because they think they have to. Sit down and put together a list of goals then work to find a strategy that will work to accomplish them. Don’t just Tweet or make a Facebook page because your competitor did. Come up with a list of goals and a strategy to be accomplished. Tactics and strategies are crucial in social media.
5. Provide Training & education to the workers : - Policies should be set forth to ensure that workers are not breaking terms of use, acting inappropriately or providing inaccurate information. As recently, there have been some social media meltdowns based on the lack of knowledge of some individuals acting on behalf of a company. In addition, anyone who is allowed to speak on behalf of the company should have extreme comprehension of the networks, how they work and the overall company strategy. When executed poorly, social media has the power to severely harm a brand, and providing training and education is the fundamental factor that can prevent these problems.
6. Reward loyal fans with exclusives : - By offering the customers items that are exclusive to them, you can “demonstrate value” and make them feel good about following you. Not only would they get an exclusive deal/song/download/game, they also get the feeling that they are getting a special connection that not everyone has.
This all about the important tips or you can say resolutions that you can try to work on in 2010 and watch your social presence flourish. Happy Holidays!
Saturday, December 05, 2009
Social Media Now Regularly Used by 65% of People at Work
Nearly 65 percent of respondents reported using social media as part of their normal work routine, including reading blogs, visiting business profiles on sites like Facebook or LinkedIn or using Twitter to find information and/or communicate about business-related matters.
Among respondents using social media for business purposes in their day-to-day jobs, 62 percent visit company or brand profiles on social networking sites and 55 percent search for business information on these sites.
Among those using any form of social media to find business-relevant information, the most popular activity is attending webinars or listening to podcasts (69 percent) followed by reading ratings or reviews for business products or services (62 percent).
The least popular activities are saving business-related links on social bookmarking sites (28 percent) and participating in discussions on third-party web sites (29 percent).
Experienced social media pros are likely to be astounded that over half of respondents indicated that they participate in online business communities or forums. This is far higher than the typical two-percent participation rate among monthly visitors to online communities. This difference may be due to how study respondents understood the word “participate”, possibly interpreting it as “visit," rather than "post."
Facebook is the dominant social network on which consumer-focused companies maintain one or more profiles, cited by 83 percent of respondents versus 45 percent for Twitter. B2B companies, however, maintain a presence on both platforms with 77 percent maintaining a profile on Facebook and 73 percent on Twitter.
Consultants and marketing communications professionals are the most active users of social media as a resource for business information, particularly in smaller firms. IT professionals have the lowest participation rate.
The average company in this study was planning, developing or running seven different social media initiatives; 65 percent of respondents staffing those initiatives, and 71 percent of companies themselves, have less than two years of experience with social media for business.
Building brand awareness and brand reputation are two of the top social media success metrics.
B2C firms, though, were ahead in a few areas: social media advertising, user ratings and reviews, and online communities for customers and prospects.
Both business-to-consumer and business-to-business companies are rapidly adopting social media, unable to ignore a major destination of Internet users, Business.com says. But the two types of firms have different social site usage patterns.
Not only were B2B firms more likely overall to maintain a social network profile, they were managing profiles across more social sites and were significantly more likely to be present on Twitter, LinkedIn and YouTube.
B2C companies were better represented on Facebook and MySpace.
Source:http://ipcarrier.blogspot.com/2009/12/social-media-now-regularly-used-by-65.html
Among respondents using social media for business purposes in their day-to-day jobs, 62 percent visit company or brand profiles on social networking sites and 55 percent search for business information on these sites.
Among those using any form of social media to find business-relevant information, the most popular activity is attending webinars or listening to podcasts (69 percent) followed by reading ratings or reviews for business products or services (62 percent).
The least popular activities are saving business-related links on social bookmarking sites (28 percent) and participating in discussions on third-party web sites (29 percent).
Experienced social media pros are likely to be astounded that over half of respondents indicated that they participate in online business communities or forums. This is far higher than the typical two-percent participation rate among monthly visitors to online communities. This difference may be due to how study respondents understood the word “participate”, possibly interpreting it as “visit," rather than "post."
Facebook is the dominant social network on which consumer-focused companies maintain one or more profiles, cited by 83 percent of respondents versus 45 percent for Twitter. B2B companies, however, maintain a presence on both platforms with 77 percent maintaining a profile on Facebook and 73 percent on Twitter.
Consultants and marketing communications professionals are the most active users of social media as a resource for business information, particularly in smaller firms. IT professionals have the lowest participation rate.
The average company in this study was planning, developing or running seven different social media initiatives; 65 percent of respondents staffing those initiatives, and 71 percent of companies themselves, have less than two years of experience with social media for business.
Building brand awareness and brand reputation are two of the top social media success metrics.
B2C firms, though, were ahead in a few areas: social media advertising, user ratings and reviews, and online communities for customers and prospects.
Both business-to-consumer and business-to-business companies are rapidly adopting social media, unable to ignore a major destination of Internet users, Business.com says. But the two types of firms have different social site usage patterns.
Not only were B2B firms more likely overall to maintain a social network profile, they were managing profiles across more social sites and were significantly more likely to be present on Twitter, LinkedIn and YouTube.
B2C companies were better represented on Facebook and MySpace.
Source:http://ipcarrier.blogspot.com/2009/12/social-media-now-regularly-used-by-65.html
Tuesday, November 24, 2009
Social Media Revolution
Is social media a fad? Or is it the biggest shift since the industrial revolution? Welcome to the revolution.
By 2010, Gen Y will outnumber baby boomers. 96% of them have joined a social network. Social media has overtaken porn as the #1 activity on the Web. 1 out of 8 couples married in the US last year met via social media.
Yet, China’s QZone is larger than Facebook with more than 300 million people using their services.
A 2009 study by the US Department of Education revealed that on average, online students outperformed those receiving face-to-face instruction. 1 in 6 higher education students are enrolled in an online curriculum.
80% of companies are using LinkedIN as their primary tool to find employees. The fastest growing segment on Facebook is 55-65 year old females.
Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire population of Ireland, Norway, and Panama. 80% of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for bad customer experiences.
Generation Y and Z consider email passé. In 2009, Boston College stopped distributing email addresses to incoming freshmen.
Full Story :- http://itpromarketer.com/2009/11/social-media-revolution/
By 2010, Gen Y will outnumber baby boomers. 96% of them have joined a social network. Social media has overtaken porn as the #1 activity on the Web. 1 out of 8 couples married in the US last year met via social media.
- Years to reach 50 million users:
* Radio: 38 years
* TV: 13 years
* Internet: 4 years
* iPod: 3 years
* Facebook: Added 100 million users in less than 9 months
* iPod applications: Downloads hit 1 billion in 9 months
If Facebook were a country, it would be the world’s 4th largest.
1. China
2. India
3. United States
4. Facebook
5. Indonesia
6. Brazil
7. Pakistan
8. Bangladesh
Yet, China’s QZone is larger than Facebook with more than 300 million people using their services.
A 2009 study by the US Department of Education revealed that on average, online students outperformed those receiving face-to-face instruction. 1 in 6 higher education students are enrolled in an online curriculum.
80% of companies are using LinkedIN as their primary tool to find employees. The fastest growing segment on Facebook is 55-65 year old females.
Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire population of Ireland, Norway, and Panama. 80% of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for bad customer experiences.
Generation Y and Z consider email passé. In 2009, Boston College stopped distributing email addresses to incoming freshmen.
Full Story :- http://itpromarketer.com/2009/11/social-media-revolution/
Monday, September 07, 2009
Benefits and Trends of Social Media Marketing
Social media marketing is the most effective marketing techniques available today. It is the practice of creating quality content related to your website or business and promoting it through social media channels. Attaining a fan following through social media sites like Facebook, MySpace and YouTube can generate massive amounts of traffic, much of it more relevant than what you'd get through typical banner advertising.
Many people are still wondering exactly how to benefit from the new networking possibilities. Here is a list of some of the biggest benefits that come from a successful social media marketing campaign .
Generating a strong base
Fabricating a strong, core base of supporters is essential to expand and grow, and creating compelling social media content is one of the best ways to do this. A loyal fan following assure that you will always have a market ready to buy what you have to offer, and if your offerings are good, it will ultimately add to your goodwill.
Brand Awareness
It adds in enhancing your brand's awareness. As more people watch your business name and the link to your site, your logo, and other details found in social media profiles, you establish more brand awareness among your potential client base.
Featuring High Quality Sites That Engage and Persuade
Always remember content is the only dominating factor, and has the ability to glued the casual onlookers to your point of view. Sites such as Xanga, Friendster, Bebo, Flickr and imeem are just a few that provide a well-formatted presentation to your following. This effect only serves to enhance the predominant message or image conveyed.
Improved Conversion Rates
The conversion rates comprises of the website visitor percentage that turn into leads and then customers. This concept is also known as sales funnel in which there are multiple stages through which prospects progress over time. Social media can improve this rates by allowing prospects to know, like and trust you more than in years past.
Affordable Method Of Globalizing Your Business
SMm helps business owners in making their products affordable and the company name visible to the global market. In return, they get clients in large number from the same forum and through the reference of the former. Henceforth, you are making friends and extracting cash from similar location at the same time.
The Social Media is not a destination but consider it as a tool in an integrated marketing plan which connects like-minded people. Your community will naturally grow given you provide quality content that engenders passion and loyalty to those relationships.
Many people are still wondering exactly how to benefit from the new networking possibilities. Here is a list of some of the biggest benefits that come from a successful social media marketing campaign .
Generating a strong base
Fabricating a strong, core base of supporters is essential to expand and grow, and creating compelling social media content is one of the best ways to do this. A loyal fan following assure that you will always have a market ready to buy what you have to offer, and if your offerings are good, it will ultimately add to your goodwill.
Brand Awareness
It adds in enhancing your brand's awareness. As more people watch your business name and the link to your site, your logo, and other details found in social media profiles, you establish more brand awareness among your potential client base.
Featuring High Quality Sites That Engage and Persuade
Always remember content is the only dominating factor, and has the ability to glued the casual onlookers to your point of view. Sites such as Xanga, Friendster, Bebo, Flickr and imeem are just a few that provide a well-formatted presentation to your following. This effect only serves to enhance the predominant message or image conveyed.
Improved Conversion Rates
The conversion rates comprises of the website visitor percentage that turn into leads and then customers. This concept is also known as sales funnel in which there are multiple stages through which prospects progress over time. Social media can improve this rates by allowing prospects to know, like and trust you more than in years past.
Affordable Method Of Globalizing Your Business
SMm helps business owners in making their products affordable and the company name visible to the global market. In return, they get clients in large number from the same forum and through the reference of the former. Henceforth, you are making friends and extracting cash from similar location at the same time.
The Social Media is not a destination but consider it as a tool in an integrated marketing plan which connects like-minded people. Your community will naturally grow given you provide quality content that engenders passion and loyalty to those relationships.
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