Monday, February 11, 2008

Developing Killer Content on a Beer Budget

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I would like to direct your attention to the section on Craig's List called "Gigs," which can be a gold mine of resources for an e-business owner on a beer budget. Gigs are simply postings of help-wanted ads. You can post advertisments for help in areas where you might need it to grow your e-business. Because the jobs are usually project-based and short-term, you will be able to avoid hiring full-time employees and also pay discounted rates to the contractors you engage who value their flexibility, are unemployed, or who live in lower-cost cities in the United States and other Countries.

Computer Gigs is the most useful category for finding e-business help, although Creative Gigs and Writing Gigs may all be useful for your e-business. I recentely posted an ad looking for someone to create a Web site banner for me, and I quickly began receiving dozens of e-mail response within 30 minutes of posting the ad. I received a ton of e-mails from college students and people located in India. If you are clear in your ad about what you are willing to pay and what you need, you will be able to quickly find cheap help for almost anything. I paid $15 for the banner and received it 2 days later. Do you realize how much I would have paid for that banner if I had hired a professional?

This advice is true even if you do not live in a large city covered by Craig's List, as long as you are in need of services where the results can be delivered electronically via some type of digital file that can be sent to you by e-mail or FTP or downloaded from a Web page. Copywriting, web design, and research services all quality.

As one of my e-business pal says: "Don't think you can do it all. In a small business, if you inisist on doing everything yourself, you are going to run out of hours in the day and your business will suffer."