In-App add with Rich Format Leaves Memorable Impression on User's Mind.

A latest survey report released by Web measurement firm Compete, has specified that consumers tend to remember ads within apps for longer period as compared to the ones they see in the mobile Web. The survey found out that 52% of smartphone owners remember the in-app ads they have come across, compared to 40% who could recall ads which they encountered during surfing the mobile Web.


If we categorize the smartphones via their platforms, then 65% of iPhone users were able to recall in-app ads, as compared 33%, who could remember mobile browser ads. But, on the whole, it was seen that percentage of recalling was a little higher in users of Google's Android platform (55%), in comparison to iPhone users (51%). Meanwhile, only 22 pct of BlackBerry apps users could remember a few advertisements.


One of the reasons why in-apps are more remembered by the users might be because they display rich media formats, which simply lights up the screen. Moreover these ads appear at regular intervals, like when playing a game. Due to this, they tend to grab attention of the users more as compared to standard mobile Web display ads.
The study further revealed that the users least remembered ads coming via text messaging/ SMS, with 27% recall among iPhone and Android users.


In April, Google came out with its study results specifying that 82% of smartphone users notice mobile ads, especially display ads, and a third notice mobile search ads. These ads had positively effected many users; for instance, a mobile ad stimulated half of the users to take an action at some point, with 35% visiting a Web site and 49% making a purchase.
The survey report by Compete ranked the following app categories in the first quarter as the toppers to be downloaded.


1.Games (55%)

2.Weather (44%)

3.Social networking (39%,)

4.Entertainment (38%)

5.Maps/ navigation (36%)


In 2010, apps related to social networking moved up from the fifth to the third most-downloaded type of app
So, over all it wouldn't be wrong to conclude that the scope of Mobile App Development is on full boom for a next few years and so is the scope of the App Developers.

The Impact Of Mobile Phones.

The communication industry in India is one of the rapidly emerging sectors and is estimated to the surface as the 2nd biggest international Mobile Application Development platform market. As per TRIA report Indian communication industry has registered a 3.5 % hike in its telecom subscribers in Dec 2009. The sector touched 562.21 million. Yeah ! Its quite surprising. You will be more surprised if you start evaluating others countries stats. This hike is all because the mobile experts are updating everyday a new smart phone in the market with new set of applications. List of some smart phones which are popular in the mobile market are as follows:-

iPhone Platform:- iPhone Programming is fully based on iOS . It has features like video camera, text messaging, visual voice mail, portable media player,web browsing. It supports Wi-Fi and 3G connectivity and has a virtual keyboard rather than physical one. The third party applications are also available on apps store which are nearly 300,000 in number. These apps are based on diverse functionality which includes Games, GPS, Face Time, Social networking sites and so on.
Android Platform:- We all are familiar with android programming which is based on open source platform. The Android's operating system is based upon modified version of the Linux Kernel. There are currently 150,000 apps available for Android store run by Google and they can also be download from third party sites.

Mobile Application Development.

Mobile technologies are at the prime of their advancement and they have penetrated deep into the lives of each individual. This very fact alone is enough to say that in the future there is a huge chance of mobile replacing the laptops and desktops. Considering this possibility it will be safe to say that Mobile App Development is one of those solutions that can give your business a cutting edge advantage over others.

Mobile Application Development has an important role to play in the success of your business as it gives you the opportunity to create applications for your specific needs in the way you want it. This way you can have all your business interactions in place and be in touch with your customers all the time. With new technologies coming up in the market and mobiles becomes smart phones the opportunities are ample.

Not only are there many opportunities with mobile app development, but also there are lots of options to choose from. There is iPhone, the much-coveted phone of the century, and then there are BlackBerry, Android, Windows Mobile and Symbian. You can choose any of these according to your liking and requirement. All of these have improved and developed along with time and have created more and more options for the users.