Aacording to web experts, Facebook has become the foremost target of all web marketers especially related to Social Media Optimization (SMO). It has such wide existence that it cannot be ignored at any cost. Every company big or small is thriving to have a brand page or an app on Facebook to support their business. In last few years the social networking site has expanded its horizons in all spheres. From personal profiles to corporate brand pages and exclusive applications , games all are part of prolific Facebook domain. Facebook application development is also gaining momentum from last few years with many companies investing huge amount on this platform.
What is SMO?
SMO stands for Social Media Optimization. It is a new web marketing technique that targets social networking sites like Facebook, Twitter, MySpace, Pinterest etc. SMO is spin off technique that came into light from a popular SEO technique i.e. link building.
Why Facebook should be targeted?
The foremost reason for targeting this social networking website is the extensive number of users having profiles on this website. As it has the maximum clicks and usage all over the world, it shows great potential to web marketers for marketing purposes.
Moreover, with time Facebook has introduced many interesting features which lures many Facebook application developers towards this platform. It has also incorporated the use of Facebook advertisements or ads. Facebook ads works in similar fashion to Google Ads. Facebook application development is regarded as the most effective and easy medium for Brand promotion.
This social networking website has very wide network and any happening can spread like forest fire on it. Further its sharing and tagging feature has also grabbed many eyeballs of marketers in spreading a word.
Therefore we can say attention towards Facebook is impeccable job for the web marketers. Not only for marketers, it has great future aspect for aspiring Facebook application developers.