Tuesday, February 22, 2011

Use PHP Increases Site Speed.

E-commerce is the most complicated and competitive field. Minutest aspect of customer satisfaction is to be considered. Or else, customers may leave your website and shop from your competitor's website. Site speed is one factor that cannot be ignored in e-commerce website development.

A site that responds to the needs of the customers quickly creates pleased customers. Pleased customers not only buy from your e-commerce website once but also visit it again. The e-commerce website development services give importance to site speed without fail as visitors spend more time in such sites.

Hypertext Preprocessor (PHP) is a simple but widely accepted programming language for creating e-commerce websites. It enables dynamic page generation with syntax similar to C, Java and Perl. A big advantage with PHP is that nobody can steal your script. The PHP code is enclosed within special PHP tags in an HTML page.

When a visitor opens the page, the server processes the PHP code and sends the output to the visitor's browser, and not the code itself. It reduces the website loading time; thereby making the site faster. E-commerce website development is widely accepting PHP as a scripting language because of swiftness and other advantages.

Recently, Google included site speed as a determinant for search engine ranking. Google is encouraging site owners to evaluate their site speed. Under such circumstances, it becomes additionally important for e-commerce websites to check the site's speed. Inclusion of PHP may be done during e-commerce website development to achieve the desired results.