Saturday, October 10, 2009

Adobe Debuts Photoshop Sharing App for iPhone

Adobe has unveiled a strategic link in their social photo sharing experiment with the launch of Mobile for iPhone. This free photo editing thrill ride lets users revise and share photos with a simple but useful array of one-touch effects. The user interface is intuitive and easy to mange with minimal taps and zero lag time.

The app provides about 15 individual enhancements that include the popular crop, rotate and flip for images, plus soft focus, vignette blur, sketch and pop art as part of the gang. The ability to easily add and undo photo effects makes this app a threat to many $.99 iPhone applications charging for less of the same.

What Adobe seems to really be after here is building users for their social photo sharing network. The app was appropriately named after the company's goal of attracting users to upload photos from their iPhone to manage and share, offering a direct URL with sign-up. Once users get to Adobe's Beta website, the options to add photo effects and manage content are almost endless.

The online side at already supports Windows Mobile devices along with the ability to upload, share and store videos as well. iPhone is only the latest addition to the party already in progress. offers users 2.0 GB of storage free in the Basic plan along with slick, seamless integration for Flickr, Facebook, Picasa and Photobucket accounts.

Although Adobe is a tad late to the photo sharing social, drawing users to their online site via iPhone is a step in the right direction. I'm convinced that Adobe will need to add fresh effects on a semi-regular basis to keep iPhone users coming back to the app for return visits. All things considered, Adobe's photo editing app will be a hard one to beat. Did I mention it's free?