The UK's percentage share of the outsourcing pie in India has grown markedly in the past 18 months with a number of high-profile financial institutions moving their call center operations into the country.
As pressure mounts on executives in domestic markets to deliver further cost-savings, so that share is set to increase.
Nevertheless, the vast majority of firms outsourcing to India going forward will still be US based, although there is evidence that the Philippines will prove to be a significant competitor to India for US outsourcing work.
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