Why Internet Marketing.

The continued growth of the Internet has shown that the medium is here to stay. Accordingly, employing social media marketing and search engine optimization to reach prospective clients through the Internet has become increasingly important to a successful business strategy. Internet marketing through means like SEO is an indispensable tool that can be used to suitably market products online. Without an Internet marketing strategy, your company runs the risk of losing revenue and market share.
Although traditional marketing is still unquestionably important, using Internet marketing strategies like search engine optimization and social media marketing serve only to complement the results generated by it. As an entirely new tool that takes an almost indeterminate amount of time to perfect, employing an Internet marketing company like A-1 Technology conduct search engine optimization on your behalf can help properly position your company online.

Search Engine Optimization and The Role of Meta Tags

Internet marketing is very transparent, flexible & measurable opportunity for the Advertiser.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales.Internet marketing is gradually surpassing all other traditional marketing mediums.

Some reasons of why we should go for Internet Marketing:-

1. Fastest growing advertising medium: Internet marketing is a fasted growing advertising medium with the growth of 304.10% from year 2000 to 2008. BIG, Medium & small- all types of business/ organizations are investing heavily in online marketing to get branding, web promotion, sales, leads etc.
2. Cheaper & Flexible: The Internet is much cheaper & flexible than any other advertising medium. Here the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience. You can easily modify your website as per your convenience.
3. Make Global or Highly Targeted: The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access or if you want to target regional customers then your do the same very easily & can get most targeted customers.
4. 24*7*365: Internet marketing gives the access to your customers of 24 hours in all days. They can shop from the websites at any time so now no more turning customers away when its time to close shop.
5. Two-Way Communicative Marketing: W2.o technology has completely changed the marketing scenario where people can interact with each other. Customers can quickly and easily give feedback on your product and/or marketing approach.

For more visit www.a1technology.com

A Guide To Improve Online Marketing

Without a comprehensive knowledge of Online Marketing no Marketing Manager can expect their company to survive these days.Whilst marketing on the Internet involves very similar principles, the means and methods are different and so we’ve produced this simple guide to introduce you to the basics of online marketing:

SEO: Search Engine Optimisation or SEO is a way of promoting your business online by optimizing your website and its content for the Search Engines like Google, MSN and Yahoo. The companies that rank highest for certain search terms or ‘keywords’ get the greatest number of visitors.

Paid Search (PPC): Using Pay Per Click (PPC) ads, you can immediately begin advertising your products. But the important benefit of online advertising is that you are only marketing your goods or services to people that are looking for them!

Article Marketing/Press Releases: Article Marketing is a very cost effective way of getting people to visit your website. It means placing high quality, relevant, well written articles on your website or submitting them to the best article sites. Articles serve two further purposes. First, they build your credibility online by demonstrating your expertise. Second, they provide lots of the inbound links we wrote about above.Press Releases are similar, they are keyword rich, they provide inbound links but they also raise online profile. Just like offline PRs, don’t release unless you think it’s newsworthy.

Email Marketing: Email marketing is often wrongly called ‘spam’. A well-written and thoughtful email marketing campaign should be aimed only at people that want to receive your messages. Like articles, fill them with informative and relevant content and keep the sales pitch gentle. Build credibility and rapport by offering something of value. Sending thousands of these messages costs nothing, which means that you can afford to pay for a good copywriter to create your emails for you.

Social Media: It’s not a phase or a fad; Social Media Optimisation is the latest place to begin developing your online marketing. Facebook and BEBO allow ads, but better than this, you can give a face to your brand. Loyal customers can interact with you and offer direct feedback without the need for focus groups.

Blogging: Blogging is a less formal way of article marketing and a great way to build a following. YouTube is a very popular way for people to communicate to thousands of people with a simple video. Releasing your ads on YouTube can cause them to spread across the world, so whilst you still pay production costs, your distribution costs rapidly shrink. Video Marketing is one of the latest and fastest growing sectors of the online marketing industry.

Blended Approach: As with any good marketing campaign, your approach must be a blend of off and online marketing strategies. Combining all of these different parts of the online marketing picture will allow you to develop a dominant position in this new marketplace.

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