Facebook launched its own Facebook App
Center back in June. Since then it has seen 150 million users coming
to Facebook App Center. This app center was launch with a goal of
making app search for mobile users more relevant. It is also
described as the way to solve the crisis of app discovery faced by
Android and iOS developers.
Facebook apps developers also cleared
the air by saying that Facebook app center is not promoting Facebook
apps only, though it is promoting all general mobile apps. The
Android apps and iOS apps available on Facebook App Center have
Facebook integration for buying or downloading the app to their
devices. User’s direct login to Facebook App center via Facebook
has increases Facebook’s own engagement with maximum users
especially among mobile users.
This is also joyous news for iPhoneapps developers and Android apps developers. Now, all small and mid
sized development companied also has a chance to be the star that is
why they are using various combinations of curations and search
algorithms to come in the few hundred list of Facebook. New App
Center is only picking few hundred mass appealing and quality apps
for its huge mobile audience.
But still it does not exposure what it
deserves. It has a long way to go. We can say that Facebook App
Center is bit underrated. Users and Android/ iOS developers actually
have not realized the profit that can be generated by the new App
Store. Now, the success of Facebook’s though for its mobile
audience is only in hands of its developers and users. Let’s see
how much users consider it useful.
