Monday, June 30, 2008

Card trick: Startup sees traction with e-business cards

Source : Click

Whether it all displace the B-to-B networking staple is anyone as guess

When Dan Kuperstein is at an event he likes to hand out his business card. Usually, though, he does not deliver it with a handshake, but via cell phone.

Kuperstein, an executive vice president of business development at Argentinian software development outsourcing company Globants office in Hopkinton, no longer uses traditional paper business cards. Rather he prefers the immediacy of sending electronic cards directly to mobile phones, tapping into a service being offered by startup 211Me Inc.

What I like about it is when you are meeting folks or speaking at an event, instead of giving them a card, this is a little sticky for them, he said. It stands out.

Robert DeFranco, a co-founder and CEO of 211Me, expects others will feel the same way. The Westborough-based startup is aiming to replace the ubiquitous paper business card with easy-to-assemble electronic cards, which users can distribute through cell phones or e-mail.