How to Grab Your Share of Publicity?

Every business need publicity whether it is exclusively online, a brick-and-mortar store or a coalition of both. You need to educate and inform the consumers about your products and services. Publicity, whether online, print or broadcast, mirrors visibility worth thousands of dollars. It lets you get the desired results and profits that you aimed for earlier. How do you earn the required publicity? There are number of things that your can do to get the publicity. Some of them includes : -

1. Writing powerful Press Releases : - An informative press release describing all the uses and benefits of using or hiring your products and services is a sure shot way to desired publicity. This is a low cost formula which don't require much time and effort. You can write it of your own or can hire a professional for a strong impact. Press releases are special announcements for enhancing public relations and they let the public know about new developments within a company. Therefore, if you are going to update a site, launch a brand new product, or you are giving away a freebie, this is a great and established way to easily spread the word out there.


2. Enticing Freebies : - Offering freebies is an easy way to get publicity and to bring in potential customers. It's a sure way to get publicity. Also you can write a press release informing people about the new things you are offering.


3. Savvy social networking. LinkedIn, Facebook and Twitter are ubiquitous names on the Internet. These social networking sites can prove a helpful tool for marketing if you use them suitably to develop and nurture business relationships. Though this strategy takes a lot of time and effort, you need to be particular about your objectives. You can't show up occasionally and expect results.


4. Respond to breaking news. Google offers a free service that functions like a media clipping service. It scrutinizes the web and Google News database, then sends you an e-mail as soon as something you're interested in appears in the search results. The e-mail will include the web site address, so you can see where and how your topic is mentioned. It works for any industry.

Good publicity doesn't just happen. You need to spread the word about your unique services or product. Otherwise, it is of no use to anyone if the users are not aware of the uses and benefits. You need to do something every day to publicize your business. Ask industry newsletters and local papers for their editorial calendars or offer to be a guest on local radio shows. Create short videos for YouTube. The possibilities are only limited by your imagination.

Google's Droid : A Potential Competitor of iPhone

Apple’s iPhone has monopolized the smart-phone market since the past couple of years. The existing scenario could soon be reversed with the introduction of the new Droid. The 3.7-inch touch screen Droid consists of two principal parts. The upper part is the large glass display, and the lower portion is a slightly longer keyboard.

Motorola’s new-age design is bit thicker than the iPhone 3GS making it more impressive. Coupled with Google’s open-source software, it sports a full keyboard, a bigger screen than the iPhone and a flash-based camera.

The Droid’s built-in keyboard with click keys, provide its users with an easy experience. Its buttons are relatively large so you wont be hitting the delete button every now and then.

The Droid comes with a 600 MHz Arm Cortex A8 CPU 600MHz, with 256MB of RAM. This much of RAM is enough to browse the Internet, take a call on the speaker phone, while chatting it up on G-chat.

Motorola has decked up the Droid with a 5 megapixel camera with the LED flash. The camera features the Android software that controls auto focus, flash settings, white balance and effects. This is considered to be the sweetest phone cameras able to handle shooting in bright sunlight, at night and even on a rainy day.

Also it is introduced in the market with 25,000; free and paid applications available, ranging from Facebook and Twitter to hundred of games.

Google has launched an excellent and competitive smart-phone with many of the features that a modern user would think of. Moreover, for Verizon customers, there isn't a more action packed device on the network.

Droid makes for a powerful tool, along-with Google’s smooth software, Verizon's killer network, and Motorola’s new-aged design.

Tweetie 2 ,Fast And Powerful Twitter Client For iPhone

The Twitter client that redefined Twitter clients is back, and it's even better. Rewritten from the ground up with a fast and powerful new core, Tweetie 2 offers the most polished mobile Twitter experience around.Tweetie is one of Gizmodo's best iPhone Apps of 2008.

* Seamlessly handle multiple Twitter accounts

* Explore all of Twitter, from your own timeline and mentions, to the favorite tweets of your followers and friends

* Full persistence: more than just caching tweets, Tweetie 2 restores your entire UI if you quit or get a phone call

* Fantastic new offline mode. Read, tweet, favorite, follow, save to Instapaper and more even when you don't have a connection. Your actions will be synced as soon as you go back online

* Full landscape support (configurable of course)

* Live-filter your tweet stream

* Post photos and videos, even configure your own custom image host

* Vastly improved compose screen with recent hashtags, @people picker, URL shortening and more

* Compose screen multiple-attachments manager

* Drafts manager ensures you never lose a tweet (and you can even send drafts to Birdhouse)

* Link Twitter contacts to Address Book contacts

* Follow, unfollow, block and unblock from multiple accounts simultaneously

* Saved searches sync with Twitter.com and the upcoming Tweetie 2 for Mac

* Autocomplete recent searches and Go-to-user


This is just the beginning. Tweetie 2 is already built to take advantage of great new features coming from Twitter, so expect updates turning them on soon!Sail through your tweets with blazing fast scrolling. Switch between multiple accounts. There is no limit on the number of tweets you can load.

Main News :http://www.atebits.com/tweetie-iphone/

Microsoft Gets Silverlight Video Streaming On iPhone With Apple's Blessing

In an unlikely twist, Microsoft has successfully demonstrated streaming video powered by their Silverlight technology playing on an iPhone. The technology uses server-side transcoding and an HTML5 video tag, and displays Silverlight content in a native H.264/MPEG-2 v8 format recognized by the iPhone's built in Quicktime player. Most surprising was the response of Microsoft User Experience Platform Manager Brian Goldfarb when asked how they succeeded with Silverlight where Adobe had failed with Flash: "We worked with Apple."

Goldfarb explained that their users wanted their Silverlight content to play on the iPhone. YouTube served as effective inspiration on making the content device-independant.

"So we've worked with Apple to create a server-side based solution with IIS Media Services," Goldfarb continued, "and what we're doing is taking content that's encoded for smooth streaming and enabling the content owner to say, 'I want to enable the iPhone.' The server will dynamically make the content work -- same content, same point of origin -- on the iPhone. We do this with the HTML 5